We all put out little fires every day at work and at home. The role of the Dairy Communications Management Team is to quell fires before the dairy industry gets burned

Kindness on social media can lead to productive conversations

The “of course” trend that has dominated TikTok and Instagram is proving to have power and has opened the door for the checkoff to put dairy into the conversation

We can make a positive image of agriculture with just one click

Promotional efforts supported by the national dairy checkoff earned two awards at a recent marketing competition

Advocating with your story can be scary, but the truth lies in the middle, not the extremes

Social media makes it hard not to compare our lives to others, but we can be proud of them and ourselves at the same time

Social media gives dairy a large audience to connect with; it’s up to you to decide which platform fits your needs and interests

There is an entirely new generation to reach with the dairy story, so checkoff adapted new strategies to tell it

The idea of sharing pictures or stories from your farm, especially online, can be intimidating, and questions may pile up. You may think, “What if no one cares what I’m saying?” Worse,...

Efforts by checkoff programs to promote June Dairy Month will highlight the farmers behind dairy foods

Negative images about animal care practices are a bane of the contemporary livestock industry. Undercover videos, out-of-context images, and outright manipulation of visuals are tools of anti-animal

With social media being both more impactful and controversial than ever, dairy producers collectively share even more responsibility for keeping up their social license

Various authors and studies have likened willpower to a muscle. They have explained that it must be repeatedly practiced before it becomes stronger and the new habit second nature

While facing the “college plague” last week, which I’m sure many in or around college campuses have faced at some point this semester or in past semesters, something happened that I never...

I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes

I get that not everyone wants to put themselves or their farm out there on social media for the world to see. It’s a lot. You have to be pretty strong to withstand all of the criticism and anonymous...

We live in the day and age of social media. Something that was just getting started a decade ago, is now a major part of our daily lives

I don’t actually know how to fix the dairy industry. I know that it will be a multistep process